Oscar Farinetti is a visionary Italian businessman and innovator who has summarized in 18 theories his 40-years long experience in business management in the fields of electronics and food&wine
Born in Alba, in Piedmont in 1954, son of a World War 2 partisan, he created an empire starting from a small supermarket founded by his father in 1967. His new project, Green Pea, a temple of Italian sustainable design and fashion, is in full bloom.
Writer and philosopher, Oscar Farinetti has also published 16 books and his best seller “I love Vino” has also been translated in English.
Not mere labels, but life’s portrayals
Le Teorie (Theories): Hand-designed labels for the latest vintage of Barolo classico DOCG, all created by Oscar Farinetti, first as illustrations of everyday life through irony, logic. math and philosophy as a note on napkin and now available as a limited-edition wine collection.
La curva della vita
The curve of life
The quicker you act, the greater your chances are of managing your and the things that happen.
The curve represents the course of your life: a progression made up of points of reaction and moments in time, generating advantages and disadvantages. It represents our timing and farsightedeness, our ability to "keep pace with the times"
A is the point of reaction of those who know in advance that the time will come when it is necessary to break with habit, followed by a paradigm shift. The sooner we identify this necessity, the greater our advantage will be.
B is the point of reaction of those who reach this awareness more slowly in time: their disadvantage compared to those who became aware sooner is evident.
Point C represents those who arrive last, who have been capable neither of predicting a given situation nor reacting to it in time. The curve drops steeply. And there's nothing you can so to recoup lost time
Teoria del successo
Theory of Success
Recognising when it is time to change your life allows you to turn things and keep aiming high, in every field.
The important thing is to realise exactly when the time has come to make a change.
A straight, upward line of travel. All the A points represent the need for change. A need that is part of us. Without these points of change, after a while the curve starts to take a downward direction. Making the necessary changes allows the line to continue climbing. Upwards.
Una vita insieme
A Life Together
Commitment to everything!
The ingredients for a lasting relationship? Honesty, brilliance (never being boring) and sexual chemistry. Three factors in constant interaction, on both sides, to keep a relationship alive (forever). And these values must be of equal weight, equal importance and always interrelated. This is no small feat, for both parties. But it offers so much satisfaction!
Wooden wine box for “Le Teorie” labels
Barolo Classico DOCG 2017
Our traditional Barolo is made from Nebbiolo grapes grown in the five crus owned by Borgogno: Cannubi, Cannubi San Lorenzo, Fossati, Liste and San Pietro delle Viole.
Temperature-controlled fermentation in concrete vats followed by long ageing in large Slavonian oak barrels create a complex wine, with a rich bouquet of fresh red fruit and a slightly spicy nose, with notes reminiscent of pepper and liquorice. Extremely harmonious in the mouth, with elegant and persistent tannins.
Ideal with structured main courses such as angus beef, wagyu beef, local ox, longhorn and beef ribs, but also on its own for a “special” toast!DIscover more
260 years old Barolo legacy
Borgogno is one of the oldest continuously operating winery in Barolo.
founded in 1761
Borgogno is one of the oldest continuously operating winery in Barolo. Known worldwide as an icon of the area, Borgogno owns … hectares of vineyards, all farmed organically, spread among the Langhe hills (in Barolo, where the prestigious crus of Cannubi, Fossati and Liste are located, and Alba) and the Colli Tortonesi area (where the Timorasso grape is cultivated).
The production methods are the same that have been used for over 260 years: spontaneous fermentations only, avoiding the use of selected yeasts, and ageing in concrete tanks and big Slavonian barrels. Even today, vinification and bottling take place in the original and historical building built in 1761.
Following a tradition started by Cesare Borgogno in the 1920s, every year, half of the Barolo Riserva production is held back, only to be released 20 years later, and it is thanks to this habit that Borgogno now owns a unique and one of the largest library collection of back vintages of Barolo Riserva, dating back to the 1960s.discover more on our website