Barolo DOCG Le Teorie

product name:

Barolo DOCG

grape variety

100% Nebbiolo

growing location


vineyard position

South, South-East


calcareous and clay marl

wine training system:

Archetto variation of guyot system

planting density

 4.000 plants/ha

grape harvest

End of September/beginning of October

serving temperature

 18 °C

technical Profile

Spontaneous fermentation carried out by indigenous yeasts for about 12 days in concrete tanks, controlled temperature (22 – 25 C initially, 29-30 at the end ), followed by submerged cup maceration for 30 days, stable temperature 29 C. After the racking off, the malolactic fermentation starts, and it lasts about 15 days at 22 C. Ageing: 4 years in Slavonian oak casks (4500L) with a further refining in bottle for 6 mounths. This is the classic, traditional “Formula” used by the ancient Barolo Families to produce a Barolo which embraces and melts each of the peculiar characters of the different vineyards and terroirs of the Barolo area. The Barolo Classic Borgogno is made by the combination of the grapes coming from five of the most prestigious vineyards of the Barolo area: Cannubi, Cannubi San Lorenzo, Fossati, Liste, San Pietro delle Viole. This is not just a Barolo, it is much more. It fully reflects the elegance and the power of a real Barolo from the Village of Barolo.

perfect pairing

We don’t want to recommend a “perfect” food – wine pairing, because everyone has personal ideas and tastes. We know better who you should have this wine with, anyone!

Our Theories, 18 labels for the current vintage of Barolo, created by Oscar Farinetti, useful for opening debates around the table, focused on 18 thoughts. Not mere labels, but portrayals that speak. Just a few words, but well said. Theories on graphs, Cartesian axes, coordinates, geometric figures. Logic, mathematics and philosophy. These are our Theories.

La curva della vita / The curve of life

A curve representing the course of life. A progression consisting of reaction points and timing, which generate both advantages and disadvantages. It represents timing and therefore foresight, the ability to predict and perhaps even pre-empt. Commonly referred to as “keeping on top of things”. A is the reaction point of those who know in advance that there comes a time when we have to break with habit, followed by a necessary paradigm shift. The sooner you understand, the greater your advantage. B is the reaction point of those who understand in time; having realised after A that there is a need for change, they are still in time, but are disadvantaged compared to those who knew in advance. Lastly C, those who arrive last, neither predicting nor reacting to a situation in time. The curve plummets steeply. And there’s nothing you can do to catch up.
So: the sooner you take action, the better chance you have of managing your future and the things that happen.

Teoria del successo / The theory of success

A straight, upward travelling line, climbing towards the top. All the A points represent the need for change. A need that is part of us. Without these points of change, after a while the curve begins to take a downward direction. Making the necessary changes allows the line to keep climbing. To the top.
So: recognising when it is time to make a change in your life allows you to turn things around and keep aiming high, in every field. The important thing is to realise exactly when the time has come to make a change.

Le categorie umane / Human categories

Two axes that create four areas, four human categories, depending on how much we reason with our heart and how much with our head. Rational and irrational.
Those who reason less with their head and more with their heart are good but masochistic people who risk overlooking certain dangers that can be detrimental to them.
A lack of reasoning with both head and heart results in stupidity.
Crooks and selfish people lack empathy and pay more attention to their head than their heart, tending to be rational and calculating.
And lastly, we have the combination that generates proactive individuals: smart and fair. Two adjectives that represent an added value for a person’s identity. When heart and head are balanced in the best way possible.
So: if we are going to be smart, we need to use both heart and head well in our everyday lives. A “fair” compromise.

Percorsi tra cuore e matematica / Paths between the heart and mathematics

A Cartesian axis linking two variables: mathematics and the heart. Reasoning with the head and reasoning with the gut. The repentant manager embodies the figure of someone who makes decisions that are too closely linked to mathematics, but then understands the importance of all those factors that cannot be counted or monetised, but which enable you to see the bigger picture. So he makes a U-turn and throws himself headlong (rightly or wrongly?) into making decisions with his heart, as if to make up for an emotional disadvantage accumulated up to that point.
The reformed manager is one who starts his climb (or ascent) focusing everything on mathematics, but comes to his senses immediately, understanding the importance of empathy, passion for what he does and its existence in relation to the way he tends to rationalise things to the extreme.
The “aquilone di Eataly” (Eataly’s kite) on the other hand, represents someone whose primary inspiration comes from their constant passion and, with the addition of mathematics, aims high. These are the people who create the company, combining their passion with calculation.
So: reasoning with your heart and being passionate about the things you do, together with a knowledge of numbers, is the first step towards making a business great!

Teorie della fortuna / The theory of luck

The life of every human being is 50% good luck and 50% bad. There’s no such thing as people who are lucky and those who are unlucky, it is simply a question of storytelling.
Just think; would you ever get in a car with someone who, as soon as you meet them, tells you all about all the car accidents they’ve had? No, because they’re obviously really unlucky and you’d end up focusing on this aspect and nothing else. Now imagine the exact opposite, and there you have it.
So? The secret lies in telling people only about the good things that happen and leaving out, if you can, those that aren’t so good. This will make people see you as lucky and you’ll win their trust and confidence.

Teoria del modello aziendale / The theory of the business model

This theory places people at the centre of everything, especially when it comes to business, because the people who work for a company are the driving force behind it. So the first thing to do is to engage them, listen to what they have to say and to their ideas.
Everyone contributes to achieving the same result: the good of the company, which subsequently reflects on its staff. Here are three models which develop in relation to how much people are seen as an active part of a company: there are three possible scenarios.
In the first model, the employees do as they are told, but these are orders from above and that exactly how they are seen; moreover, without any kind of structure, instead of generating a model, an antimodel (lacking all structure) ends up being created, making the company disorganised and preventing it from being successful.
The second model is graphically linear, structured, and while it is efficient, because everyone does their job, it is also boring, leaving little space for individual creativity (a model which generates an organised, efficient and boring company).
Lastly, we have the successful antimodel. People watch each other and are part of a system. They interact, all have the same weight and really see the goal as being shared by everyone. It is an antimodel because it isn’t static but open to variation, yet it is harmonious because everyone knows that they are part of a team working towards a shared goal. It is successful because everyone in every department is visible, everyone has an opportunity to indicate the road to success.
So: in a working environment, like in life, people make a personal contribution to the success of a business, to the growth of something and to their personal growth as individuals, if they are given the opportunity to do so. This is the meaning of harmony, along with exchange and inspiration.

Le strade della vita 1 / The roads of life 1

Honesty and cunning come together in different ways to create different scenarios. You can take the path of masochism: a path of constant honesty but ever-decreasing cunning, and the risk of getting hurt increases. But if dishonesty increases and cunning continues to decrease, life becomes sad.
Lots of honesty, but lots of cunning too: if, with the same amount of honesty, there is an increase in cunning, one can but grow; when, however, there has been too much cunning and a greater sense of honesty is triggered, then we gain a sense of redemption and feel encouraged. Personal greatness is achieved at the point where both factors meet, when honesty and cunning are balanced.
A negative scenario, characterised by less honesty and less cunning, leads to stupidity, which is best avoided. Dishonesty accompanied by extreme cunning generates perversion.
So: honesty and cunning are two important factors in life. When improperly combined, they lead down roads that are not particularly inspirational. A fair compromise helps when it comes to positively combining the two factors.

Le categorie umane 2 / Human categories 2

Being or seeming unlikeable or, worse, useless, as opposed to being likeable or even special depends partly on the way we combine pride and irony. And let’s not forget people who are fake, because there’s nothing worse.
Unpleasant people, like those who are useless, all share a lack of sense of irony. The former are full of pride, while the latter have none at all. Neither are ideal.
Likeable people have a great sense of irony and self-deprecation, but minimum levels of pride, which they actually need! And then there are those who are special. Fuelled by lots of pride accompanied by lots of irony!
A separate chapter should be dedicated to fake people, worthless in terms of pride and likeability, who reveal themselves for who they really are depending on the situation. Not very good.
So: although it might seem hard, irony and a sense of self-deprecation always pay off in life. If we manage to combine this with pride in who we are, what we do, and who are on the basis of what we do, while always respecting others, then… we are special!

Le categorie umane 3 / Human categories 3

We needed a simple graphic representation, using axes, to explain the age-old conflict between duty and… pleasure! But to understand the relationship, perhaps we should think about which human category we would like to represent us best. Sad, stupid, ignorant? Not really. The sad and the stupid share a limited inclination towards pleasure. The former, however, throw themselves headlong into duty; the stupid combine a lack of pleasure with a lack of duty. Then there are the ignorant, who attach great importance to pleasure, but too little to duty.
Better to be happy: combining a lot of pleasure with plenty of space for duty.
So: to be happy, we need to pursue pleasure and duty in equal amounts!

Le categorie umane 4 / Human categories 4

When you are in a position where you need to command respect and make decisions that can affect those around you, it is easy to be perceived as distant and it is hard to bridge the gap that is sometimes created. This is because you have been too authoritative and have related to others too formally. When excessive formality is accompanied by excessive authority there is a risk of being disposable, like an empty bottle. When, on the other hand, too little formality is combined with too little authority, we create the opposite concept, still empty but “useable”.
And then of course, you can be wonderful: a leader who relates informally with their team, but with ever-present authority.
So: among the human categories that we can embody, being wonderful is an important goal, because we act informally but authoritatively!

Le categorie umane 5 / Human categories 5

Jesus and the Church, spirituality understood as selfless faith and the system that revolves around it. Four scenarios. If there is more container than content, there is the risk of being blatantly less good. But if both variables are missing, then you are bad (period). If you have a tendency to closely observe spirituality coupled with a strong following of the church system, you are seen as good and this concept is further reinforced because it is amplified, known to most people. But if you observe spirituality alone, stripped of the system around it, then you are good in the literal sense of the word.
So: first we should observe spirituality, stripping it of every superficial element. In the simplest way possible.

Mappa delle vecchie e nuove esistenze / Map of our old and new lives

A life characterised by monotony, linearity (even if comfortable) or a change of direction? This can be influenced by a combination of moderation and determination. We are heading for a fairly stupid life if spades of euphoria are combined with a lack of determination. But an existence is also seen as useless if you have a lot of restraint and control, but little determination. An inner conflict can develop with a very specific scenario: a lot of determination, but little self-control. The turning point? When all that determination is accompanied by an equal amount of restraint. And this generates a gentle revolution, the turning point that we desire.
So? The advice here is to be very determined and very restrained, to work a gentle revolution in your life, giving it a positive boost.

Vino vietato ai quaquaraquà / No wine for windbags

Open to interpretation. Which stance do we want to take in terms of altruism? Do we have a tendency to think of others, or a degree of selfishness, thinking only of ourselves? To take this thought to a more practical level, let’s think about how we behave at the table. We have the (fantastic) job of seeing to the wine. Four scenarios.
Am I inclined to think more about myself and making sure that my glass is always full, and less about those around me? The risk is of being “little men and women”. If I talk and talk and think neither about myself nor about those around me, I am ineffectual, a windbag, the worst of all scenarios, and a windbag really doesn’t deserve a fulfilling life or a good wine. When, on the other hand, you think too much about others and not enough about yourself, you risk settling for second best or running out of steam. Only if you focus on yourself and on others too, can you live your best life; you are a “man” or a “woman” and you deserve a good wine.
So? Walk the talk!

Maybe / Maybe

The benefit of the doubt. About our abilities and certainties, which we sometimes take too much for granted. Caution (maybe, benefit of the doubt) is an ingredient which is essential to success. Because those who are indecisive are those who have too many doubts and maybe this prevents them from achieving success. But also those who fail to question themselves, who take everything for granted, seeing everything as true, will have difficulty in achieving their goals, and may even come across as unlikeable, as being show-offs. Along the road to success you might find that people dislike you if you “know it all”.
But you can be successful and outstanding if every decision you make is reasoned and you leave room for doubt. Because therein lies every personal revolution.
So? Let’s give our doubts some benefit and (maybe. Maybe? Maybe yes, really) they’ll determine our success.

Vino veritas / Vino veritas

“As surely as in wine there is truth, I’ll tell you everything, with no secrets.” – William Shakespeare (1564 – 1623)
In wine there is truth, wine represents truth. But merely because, when you have an extra glass of wine, you tend to express yourself more! And what is the relationship between truth and wine? And how does it make us appear? If we can’t be sincere even after drinking lots of wine, well… we are inveterate liars! But if we cannot speak the truth and we also deny ourselves a glass of wine, then not only are we are liars, we are also boring.
Lastly, sincerity can be instilled in us by the wine we drink. I might have a tendency to be very sincere, but possibly also boring, if I do not indulge in a good glass of wine. An extra glass, on the other hand, will give me a better opportunity to be sincere and… even likeable!
So? In vino veritas: who’s more sincere than someone who’s a bit tipsy?

Nothing to declare / Nothing to declare

As far as we are concerned, a “free” wine, with nothing to declare, is wine that is free from chemical fertilisers, free from herbicides and contains a reduced amount of added sulphites. Simple.
So? Simplicity. A return to the origins.

No Mail / No Mail

A graph that is as simple as it is true. Happiness can depend on many things, and e-mail abuse is one of them. Just think of the number of useless e-mails we receive every day. Even if we reply with a quick “OK”, but especially when we tend to be a bit more long-winded in our writing, this waste of time translates into a loss of happiness. Too many e-mails? Too little happiness, because too much time wasted at work can rob us of precious time to dedicate to more important and strategic thinking, leaving little room for productivity.
So: fewer (useless) e-mails? Lots more happiness!

Una vita insieme / A life together

The ingredients for a long-lasting relationship? Honesty, being brilliant (never dull) and sexual compatibility. Three constantly interacting factors, on both sides, to keep a relationship alive (forever). And these values must have the same weight, the same importance and always be related. No small feat for both parties. But so full of satisfaction!
So? Commitment, to everything!